Marketing agency for philanthropy, charity & social responsibility
About Sampradaan
Sampradaan exists to give thoughtful people and organisations a calm, clear way to talk about their philanthropy, charity and social responsibility work. We are interested in the substance of what you do, not just the headlines.
Our name reflects a focus on giving and stewardship. We work quietly alongside clients who want to support communities, causes and colleagues with care.
Origins and ethos
Sampradaan grew out of long-standing work in philanthropy, charity and corporate social responsibility. Over time we saw the same pattern: people doing serious work, but with communication that either said too little or shouted too loudly.
We chose a different path. Our work is deliberately measured, careful and paced. We try to describe progress honestly, acknowledge constraints, and make it easier for partners, regulators and the public to understand what is really happening.
Quiet communication, steady results
Quiet does not mean invisible. It means choosing language, channels and timing that respect the communities you serve and the people you work with.
We look for long-term, trust-based relationships where communication supports policy, governance, delivery and lived experience. Many of our projects run over several years, often in partnership with internal teams and other advisers.
Who we typically work with
To protect client privacy, we do not publish names here. Instead, a small sample of the kinds of relationships we support:
- • A family foundation funding education and skills in Yorkshire and the North.
- • A charity working on community health, needing clearer impact reporting.
- • A company with an emerging ESG programme, wanting to avoid greenwash.
- • An individual philanthropist coordinating personal giving and public profile.
In each case our role is to listen first, then design communication that fits the organisation, not the other way round.
How we structure engagements
We usually begin with a small piece of discovery and narrative work before committing to larger campaigns or long-term retainers. This reduces pressure and gives everyone space to see whether the fit is right.
From there, we may support you with strategy, campaigns, reporting, media and coverage, or ongoing advisory conversations around honours and recognition.
Quietly start the conversation
If you would like to explore whether Sampradaan is a good fit for you, share a few details below. We will reply personally and in confidence.
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